If you are already familiar with the matrix, feel free to skip right to the end where we have a download link for the bcg matrix template. View bcg matrix for itc ltd from finance 100 at amity university. Boston consulting group matrix bcg this technique is particularly useful for multidivisional or multiproduct companies. Decreasing market share due to new entrants to the market and the introduction of new ayurvedic products and their growing demand are the main reasons that these business units have become question marks. Searching for sustainability boston consulting group. Bcgstudy of bcg matrix a wellknown portfolio management tool, bcg matrix is used in product life cycle theory. The bcg matrix model is a portfolio planning model developed by bruce henderson of the boston consulting group in the early 1970s. Boston consulting group bcg bcg matrix analyzes business opportunities according to growth rate and market share itc ltd tata group star. Organizations utilize bcg examination in mark advertising, item administration, portfolio and key administration to help them build up their. Bcg matrix is generally used to prioritize which products within. This document was uploaded by user and they confirmed that they have the permission to.
Also you will learn how to get free cliparts and images for your powerpoint presentation templates. The boston consulting group bcg is a global manage. For details on the matrix, there is no source more authentic than the produ. Scribd is the worlds largest social reading and publishing site. Project on understanding the bcg matrix and applying it to itc ltd. Itc timeline 2008200019901979197519251910 1910 incorporation of imperial tobacco company of india limited 1925 setup of packaging and printing business 1975 launched its hotels business 1979 entered paperboard business 1990 setup the agri business division 2000 launched a line of.
Itc limited is an indian multinational conglomerate company headquartered in kolkata, west bengal. Itc infotech are now the dogs in the bcg matrix as they have very low market share and doesnt produce lot sum amount of cash which indicates the weakest sector of itc ltd. Itc was consolidated on august 24, under the name imperial tobacco company of india limited. Diana rated it it was amazing may, wallas establishes the framework of preparation, incubation, illumination, and validation. Bcg boston consulting group matrix templates downloads. Each product can be plotted on its own growth and share coordinates. Build your own on the interactive whiteboard below. The bcg model is a wellknown portfolio management tool used in product life cycle theory. The composition of the portfolio can be critical tothe growth and success of the company. The size of the product can be indicated by a circle in proportional scale. Each product goes through different stages, represents a different profile of risk and return. The boston matrix was created by the boston consulting group in 1970 to help businesses analyse their portfolios. If you wish to download it, please recommend it to your friends in any social system.
Bcg matrix of itc pdf itm executive mba, batch b, term 1, subject. How to create a boston consulting group bcg matrix. The exact measure for relative market share is the focal companys share relative to its largest competitor. Antony zrt it did not like it mar 09, my library help advanced book search. Segregating the businesses of itc into cash cows, stars, question marks and dogs. Organizations utilize bcg examination in mark advertising, item administration, portfolio and key administration to. The boston consulting groups product portfolio matrix bcg is designed to help you with longterm strategic planning. As explained by others, i think the bcg matrix is a way to think about existing products assets and think about their usage strategy going forward. The divisions or products compromise the organisations business portfolio. Itc s fmcg business, personal care business, are placed in the question mark quadrant of the bcg matrix of itc. An analysis on bcg growth sharing matrix haradhan kumar mohajan premier university, chittagong, bangladesh email. The bcg matrix was developed by the boston consulting group in 1970 and is a planning tool that graphically represents a companys portfolio of products and services in the hope that the company will decide which products it should keep, sell, or invest in. Discuss ppt on bcg matrix of itc within the marketing management rm, im forums, part of the resolve your query get help and discuss projects category. So if samsung has a 20 percent market share in the mobile phone industry and apple its largest competitor has 60 percent so to speak.
This is also known as the growth market share matrix by plotting these factors it is possible to identify which products or brandsunits a company should invest further in, and which products it. Bcg matrix is a 4 quadrant model where the xaxis is the market share or relative market share of your product, service or investment and the yaxis is the market growth rate. Outstanding market leader cigarettes, hotels, paperboards, packaging and agriexports. You can see the bcg matrix diagram below to visualize the model. Innovation for india award 2006 for itc echoupal in the. Pdf on nov 11, 2011, jayaranjani sutha and others published a study of tea export marketing in sri lanka. Here is the ppt on bcg matrix of itc, i got from somewhere advertisements. The plant will have an annual capacity of 120,000 tonne and will be.
Bcg matrix for itc subrata chakraborty a background camera. Bcg matrix for itc pdf organizations utilize bcg examination in mark advertising, item administration, portfolio and key administration to help them build up their. Individual application of strategic analysis techniques of itc limited. Bcg matrix is widely adopted as a business matrix used for marketing and business development purposes. Established in 1910 as the imperial tobacco company of. Here we will show you how to create a boston consulting group bcg matrix in powerpoint using smartart and shapes. Thanks for a2a i strongly believe itc is a company which has the potential to become a member of top 100 brands of the worldno indian brand features in top 100 interbrands rating an irony, but there are indian knowledge workers working across t. Cigarettes tcs question mark fmcg foodsunfeast fmcg foodtata tea, tata salt, dog itc infotech tata indicom cdma. Bcg matrix is often used to prioritize which products within company product mix get more funding and attention. Free resources to assist you with your university studies. The growth share matrix or boston consulting group. Bcg matrix was a framework originally devised by boston consulting group to strategically measure the potential growth rate of a company within its industry versus its relative market share. But, these challenges can be overcome by the efficient business strategies. Bcg matrix of itc pdf merge download bcg matrix of itc pdf merge read online bcg growthshare matrix also known as bcg model, boston matrix, bcg matrix, bcg analysis, or boston box was developed by bruce henderson in the early 1970s for boston consulting group, world known management consulting company.
The creator of the bcg matrix used this variable to actually measure a companys competitiveness. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. It plots a companys offerings in a four square matrix, where the xaxis represents market share, and the yaxis. Free powerpoint templates about the growthshare matrix aka the product portfolio matrix, boston box, bcg matrix, boston matrix, boston consulting group analysis, portfolio diagram bcg matrix for powerpoint.
The periods in the name were removed in september 2001 for the company to be renamed as itc ltd. Download as ppt, pdf, txt or read online from scribd. Dogs are those products that were perceived to have the potential to grow but however failed to create magic due to the slow market growth. Itc ltd s fmcgcigarettes are now in the position of cash cows in the market as they produce a stable cash flow which makes a good growth rate in. It helps the business allocate resources to the correct products.
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